Making the world a softer place… one hug at a time.

A stuffed animal is more than just a toy — it’s an expression of love that creates lifelong memories. Here at GUND, we want kids around the world to experience all the joy and imagination childhood has to offer. To that end, we’re proud to partner with reputable children’s charities that make a positive difference in their communities.

Buy A Hug Give A Hug

GUND's Buy A Hug, Give A Hug program helped spread love to children in need. Beginning in 2017, each purchase of our iconic white 10" Snuffles bear, put a plush toy in a child's hands through a reputable children's charity.

#HowDoYouHug

#HowDoYouHug transformed expressions of love into real-world comfort for children in need. With each milestone reached by spreading joy on social media, GUND donated stuffed animals to charitable organizations. Over 100,000 hugs were shared!

Charity Partnerships

Lucile Packard Children's Hospital Stanford

As part of Stanford Children's Health, Lucile Packard Children's Hospital Stanford is exclusively dedicated to delivering world-renowned expertise and innovation in pediatric and obstetric care.

Starlight Children's Foundation

Starlight Children's Foundation has brought entertainment, education and technology to more than 60 million sick children worldwide through over 700 community and hospital partners in the US and Puerto Rico.

OUR HOUSE Grief Support Center

OUR HOUSE Grief Support Center has helped thousands of grieving children, teens, and adults by providing support services, education, resources, and hope.

Comfy Cozys for Chemo

Part of the Amanda Hope Rainbow Angels non-profit network, Comfy Cozys for Chemo helps bring dignity and comfort to the harsh world of childhood cancer and other life threatening diseases.

Operation Shower

By hosting joyful baby showers for military families across the country, Operation Shower gives military parents to be a chance to come together and celebrate, while leaving the stress of deployment behind.